What's measured matters. Or put another way: if it matters, measure and report it. Adoption of a comprehensive set of sustainability indicators (that may have been developed as part of a sustainability plan) provides one vehicle for a local or Tribal government to report on accomplishments of multiple (and often interlinked) goals, programs and projects, including GreenStep best practices and comprehensive plan goals. This transparency and accountability to community members about local sustainability work fits well with educating and engaging community members as partners in envisioning and building a more sustainable community. The point of public participation in governmental affairs is that by adding the value-rich perspectives of community members to the information-rich perspectives of government staff, we can create wiser public policy.* In total, actions to implement this best practice result in:
- A commitment to achieve specific outcome measures based upon a vision for the community, developed through robust engagement.
- Educating community members about a vision and desired outcomes so that these become shared.
- Engaging residents, businesses and institutions to change their practices to help meet local goals.
- Reporting on accomplishments each year.
- Coordinating this work efficiently, across the many stakeholders and priorities.
* from Daniel Yankelovich: The Magic of Dialogue (2001)